What I do
Hi, my name is Pavla. I'm an outcome-driven product leader and growth strategist with a design background.
I use design thinking, agile management, and lean startup methodologies to unlock innovation opportunities.
I am constantly learning and evolving and so far I have worn these hats:
director of product, technology enthusiast, design thinker
entrepreneur, problem solver, intrapreneur, strategist, marketer
designer, data-geek, human-centered, empathetic, enthusiastic team player
When I am not researching, strategizing, designing, shipping products or supporting others, I am most likely travelling, being active in nature, making new friends, reading or painting.
Products that i LED
Nudge has been acquired by Affinity in 2020
Led Product at Nudge.ai leading up to its acquisition by Affinity. Owned roadmap planning, prioritization and managed execution. Responsible for research and discovery leading to a company repositioning. Managed the delivery of new features across a Salesforce integration, Chrome extension, web app and mobile app. Run experiments that drove user acquisition, activation and engagement. Initially brought on as a UX/UI Designer owned all of product and brand design, became Head of Design and MVP in the first year, hired a design team and progressed into product management.
Third party fraud prevention integration into all of Canada Post’s enterprise, business and consumer checkout flows.
Lead UX Designer on a remote scrum team.
Other projects: responsive web payment form optimization for e-commerce and mailing application, National Bank of Canada authentication integration, mail management applications
Projects that I collaborated on with an internal team or as a consultant
Canada Post’s AA WCAG accessible design system based on atomic principles.
A virtual office market place for small businesses owners and commercial real estate operators.
Projects that I founded
My first (official - not counting the lemonade stands and other youth enterprises) company: hand-crafted leather fashion house started in 2016 in Toronto, Canada. As an exclusive, e-commerce, direct to consumer brand, our goal was to create beautiful, function and tailored products for our customers.
A mentorship program for tech professionals looking to accelerate their career growth. Co-founded together with Liza at OneEleven Startup Hub, served over 400 tech professionals over the course of 4 cohorts.
Tools that I use
A sample of tools that I’ve been using for data analysis, roadmapping, planning, project management, designing, prototyping, user testing, cohort analysis, conversion rate optimization, user acquisition growth, user research and product discovery, team alignment, accountability and communication: Figma, Sketch, InVision, Zeplin, Adobe Photoshop, Illustrator, InDesign, Lightroom, After Effects, MS Excel, Keynote, Mixpanel, Optimizely, CrazyEgg, Amplitude, SQL, Segment, Splunk, FullStory, Jira, GitHub, Slab, Google Analytics, Google Ads, AdRoll, Zapier, Shopify, Squarespace, Wordpress, Vimeo, Intercom, Drift, Gong, Zoom, Loom, Slack.
How can I help?
Looking to get help with product strategy, discovery, design, bringing a product from vision to market or driving product growth? Let’s talk!